Case: Creative Survey

Creative Survey 2008 was run with a single purpose: To provide insights on the creative professionals in Greece. The survey consisted of 29 questions, answered by 1050 professionals, resulting in a rich data set we were privileged enough to gain access of (a big thank you to the people behind the survey!). And we decided to put our hands on the data and sprinkle some MineKnowledge magic, attempting to extract some deeper insights, next to the useful classical analysis already performed.

So, the original analysis (in greek, 5MB .pdf, you may download it here) resulted in some histograms like these:

Which of the following ones do you use to get informed about your profession? Blogs 49.2%

Which of the following ones do you use to get informed about your profession? Blogs 49.2%

Amount of productivity bonus earned? Equal or less to 50% of salary, 69.8%

Amount of productivity bonus earned? Equal or less to 50% of salary, 69.8%

while we came up with some rules you may find insightful, like the following ones:

If job=creative director & profession=web design then read blogs=yes (accuracy 78%)

If job_title=creative_director & occupation=web_design then read_blogs=yes (accuracy 78%)

If staff=21-40 & profession=creative director then bonus<50% salary (accuracy 86%)

If employees=21-40 & job_title=creative_director then bonus<50% salary (accuracy 86%)

You may find a dozen of such diagrams, next to almost 250 of such rules in the full analysis report of the Creative Survey (available to view and download below, .5MB .pdf). And we do believe that across the report you’ll discover insights of interest you couldn’t imagine existed, you may let us know your thoughts in the comments.

Plus, in the case that you possess a data set and you would like to take full advantage of its hidden insights and latent knowledge, by now you know what to expect and how to get it.

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